Amy Knightley welcomed to Starship Foundation Board

Amy Knightley - Profile


Amy Knightley has joined the Starship Foundation Board of Trustees, bringing a wealth of marketing and communications expertise to the governance team of the charity organisation at our national children’s hospital.

Knightley's professional experience, coupled with her commitment to equitable outcomes, will add further diversity to the already broad skill set of the Board of Trustees.

"It's a privilege to join the Starship Foundation Board," said Knightley. "Joining an organisation that is dedicated to making a real difference for children across New Zealand aligns with my personal values. I'm excited about the opportunity to support progress towards ensuring no child is left behind."

Knightley is New Zealand Head of Marketing & Business Development at global law firm DLA Piper, with a focus on brand awareness, perception, and consideration, and delivering best practice business development and client relationship management programs.

She was pivotal in co-creating a bespoke iteration of the firm's global social mobility programme, Head Start, to improve access to and diversity within the legal profession in New Zealand.

Previously, while at NZ Story Group, Knightley worked closely with the Kaiārahi Māori (Leader Māori Dimension) on the development of a Māori business story series, to help broaden perceptions of what Māori offer the world by inspiring onshore and informing offshore. The series shone a spotlight on the unique attributes and values that make Māori succeed in business.

Aisha Daji Punga, Chief Executive of the Starship Foundation, says “We’re delighted to welcome Amy to the Starship family. We have ambitious plans, and Amy’s experience in rich storytelling, and drive for enabling equity will be invaluable to the Starship Foundation.”

She adds, “Starship is our national children’s hospital, but not all New Zealanders know that we take admissions for children and their whānau from right across the country. Every New Zealand child can access the care and treatment that’s only available from our paediatric specialists. Extraordinary story-telling and communications are how we can emphasise the crucial role Starship plays for all our tamariki.”

Knightley’s arrival coincides with the Starship Foundation’s ambitious growth plans, and its most challenging fund-raising project ever - to raise $15 million to help expand the Starship intensive care unit.

The Starship Foundation Board of Trustees is a voluntary group of dedicated individuals who give their time to oversee the work of the charity.

Click here for a full list of Starship Foundation Trustees.